Everyday Thoughts

These Avocados That Last Forever Are Now Available At Costco

These Avocados That Last Forever Are Now Available At Costco

The future of produce is looking fresher than ever, and it may have already been delivered to your local Costco.
Can California Save the Shrinking Salton Sea?

Can California Save the Shrinking Salton Sea?

The Salton Sea, California's largest lake and biggest eyesore, has been shrinking for years. Will California be able to reverse the effects?
The United States of California

The United States of California

Get the inside scoop on Cal 3, the proposed to have California break up with itself.
What The Truck: Two Surfers Created The Ultimate Mobile Hotel Surf Experience

What The Truck: Two Surfers Created The Ultimate Mobile Hotel Surf Experience

It's like #vanlife, but bigger.
What Does It Take To Be A Successful Entrepreneur?

What Does It Take To Be A Successful Entrepreneur?

Get behind the scenes with one of our fearless leaders, Chris Lynch, the man behind the apparel.
Solar or So Long: New Homes in California Will Require Solar Panels

Solar or So Long: New Homes in California Will Require Solar Panels

California's latest regulation has the future of solar sustainability looking bright.
The Beer That's "So California It Hurts" Is Finally Back

The Beer That's "So California It Hurts" Is Finally Back

We created a liquid manifestation of what we do: high-quality, locally sourced goodness inspired by our Golden State.
Hawaii Bans Toxic Sunscreen From It’s Beaches: Will California Follow?

Hawaii Bans Toxic Sunscreen From It’s Beaches: Will California Follow?

Sunscreen protects your skin, but it's killing coral reefs in Hawaii. Now it's banned on Hawaii's busiest beaches.
Why We Decided to Save Our Planet: 1% at a Time

Why We Decided to Save Our Planet: 1% at a Time

Ever wondered what we do to give back to the environment? Check out our collaboration with 1% For The Planet.
How To Cure Coachenvy: 6 Things To Do This Weekend That Aren't Coachella

How To Cure Coachenvy: 6 Things To Do This Weekend That Aren't Coachella

So, you're not going to Coachella. Me neither, here's what we can do about it.
How Two Beach Bums Started a Successful Lifestyle Company

How Two Beach Bums Started a Successful Lifestyle Company

It all began with a few kayaks and an old pickup truck. See how two sandy, unemployed guys started a booming lifestyle business right here in San Diego.
Where to Find Green Sea Turtles in San Diego

Where to Find Green Sea Turtles in San Diego

Some awesome facts about and how to find our rare friends found right here in La Jolla.